Sekses was created back in 2017 under the name Alex Bouvin Kurtti Design founded by Alex Bouvin Kurtti an ambitious entrepreneur from Karlskoga, Sweden. The goal was to create high-quality clothes from top to tue with a soft quality to a low price as possible. 2018 did the company change name to Design by Kurtti Alex and released their first clothing line called "The beast" & "The beast life" which basically was products most hoodies but also t-shirts & leggings with an eagle on and the "the beast life" had a text on the products with L I (Eagle logo) F E. The product didn't sell so good as pictured.
Late 2018 when Alex needs a music video to his then-upcoming song SPARE he put up an ad on Upwork a freelancer forum where you can hire people for services. After some days Andrew Ghaly finds the interest and applies for the animation of the music video. Times go and Alex & Andrew start following each other on Instagram & build a friendship. Fast forward Alex wants to succeed with Design by Kurtti Alex and asks Andrew for help designing the clothes for a percentage in the company. Alex gives away 20% and Andrew starts working on the designs. Before release Alex register the company with a new name, the definition of "Success" Sekses or /səkˈsɛs/.